Hair color percentages around the world. The most common human hair color – well, colors – are black and brown, found in roughly 90% of the total human population. Source. To be more specific, black hair is found in 75 to 84% of the population, and brown hair or brunette is somewhere in the 11% range. Source.If popular means common, then the world’s most common hair color is black, since nearly 49% people around the world have it. Even 30% Europeans have black hair. If you ask a woman, most would prefer highlights or the ombre look. A survey in UK has actually revealed brown, dark brown or black as the most popular hair color.21/09/2019 · Natural Hair Color Statistics. 1. Black/dark brown hair is the world’s most common hair color. 75-84% of the world’s population has naturally black or dark-brown hair (depending on the study). 2. Brown hair comes in as the second-most common hair color in the world, with 11% of the population being naturally brunette. 3.
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